Have you checked out MasterCraft's latest video? This video captures the true culture behind the brand and reveals the very location that inspired the creation of the MasterCraft X23.  

Aside from surfer and musician Donavon Frankenreiter's killer moves behind the X23, Kamalei Alexander takes on the role as "the host." Not only is Kamalei Alexander a professional surfer, but he's also a proud owner of a bigtruck hat. In the video, you will see Alexander looking fresh in a special edition bigtruck GoPro hat that he customized at the 2014 GoPro Athletes Summit last May in Oahu.  

MasterCraft's video "Welcome to the Jungle" embodies the authentic, laid-back, fun first lifestyle that bigtrucklives by. Thank you for the inspiration MasterCraft, and let us know when you need a new hat, Kamalei!